Article Author – Christopher Wardle-Cousins
University of Lincoln MSc Marketing students enjoyed a visit to award-winning Gusto Homes in Collingham, Newark as part of their Marketing of Luxury module.
Gusto homes, equipped with built-in green living facilities, represent a reality of future homes, a part of these entail luxurious features in modern society.
Terry Nash, a director, and Sara Bird, marketing consultant gave a demonstration of the homes, which combine advanced energy efficiency with unique design and technology, leading to lively discussions with the students.
Dr Jialin Hardwick, programme leader of Marketing with Luxury Brands, is pleased to see students’ access to real-world experience with Gusto Homes as they are at the forefront of sustainability.
Students enjoyed the visit and found increased empathy and critical reflection skills, which are instrumental to their market research project.